Louise and I were in London Drugs today waiting in line
behind someone that seemed to be having trouble remembering her pin number. It
seems that the harder you try to remember the number the further it drifts
away. I do what every one else in the world does while waiting to pay, I look
at the crap the store has put at eye level for impulse purchases.
I am not much interested in how the twenty something
starlets have managed to lose three pounds and I don’t care how bad that actors
mug shot looks when he was arrested for drunk driving. I am beyond caring about
the love triangle between Archie, Veronica and Betty. Archie should have
married Betty years ago. I don’t smoke, so the lighters have no hold over me
and although a tiny flashlight that is also a digital camera and a pen is
terribly cute, I have no use for one. What I do like to look at though are the breath
mints, cough drops and candy bars. I don’t buy any as a rule because the prices
are inflated, but it doesn’t hurt to look.
Today, my eyes were drawn to the Kinder Surprises. I had
heard that there were gender specific Kinder Surprises, but I just thought it
was an April Fools joke. I can’t imagine anyone caring if the tiny snap
together elephant was pink or blue and if our house is any indication, the toys
get tossed almost as quickly as the tinfoil wrapping. I was a kid once and we
had something similar, it was baseball and hockey cards that were packaged with
gum. No one cared that much for the cards back then, it was the gum we were
interested in. Yes, the gum was stale and pretty bad tasting, but it was gum.
We also collected and traded the cards, but almost no one had a complete set
and “doubles” were usually clothes pinned to the front fork of your bike to
make a motorcycle sound.
In the forty years that have passed, it turns out that the
cards were the things worth keeping, and keeping in mint condition if at all
possible. I imagine that those crappy little toys will have a value that will
increase as the years go on. More so it they are in the plastic container and
the value will go up if the chocolate and the foil are undisturbed. I hope to
live long enough to wish that I hadn’t eaten the chocolate or tossed the toys
in the garbage.
By the time the woman in front of us had remembered her pin
number, I had gone on to think about what other niche markets the Kinder Company
might be able to cash in on. The first one that I thought of is Senior
Surprise. They could put in little things that would appeal to us old farts.
Things like coupons for free coffee or a quarter. Who doesn’t like free money?
They could put in cheap plastic replicas of rotary phones, transistor radios, pictures
of naked women, 8 track players, wrinkle cream, Viagra pills, tricycles, tiny
posters of the Beatles and Stones, Peace signs and perhaps tiny little joints.
You know, if we are going to include drugs and porn, I’m
betting the Kinder Company won’t have anything to do with it. I’ll need to do
it myself and Louise suggested we call them Kender Surprises. They will be sold
at hardware stores, any restaurant that offer senior discounts, coffee shops,
discount stores and pro shops at the golf courses. This could be really big…
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